Language allows people to communicate with great precision. The research group studies how people use language in specific discourse contexts, to share information with others, and to persuade or otherwise affect them. Our overall goal is to understand how language is actually used, when it is used effectively, and why. For instance, how do particular text characteristics interact with a reader’s cognitive architecture such that information is conveyed in a coherent, comprehensible way? How does language interact with people’s emotional and motivational architecture so that it effectively moves or persuades them?
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