In a creative economy there is a growing need for high level professionals who can create and innovate value from the experience perspective. Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding ‘a blue ocean of uncontested market space’ – a space that inspires stakeholders to co-create. Opleiding.
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