What-if design

In the ever-increasing global market designers are facing an ever-decreasing time to market. Furthermore it is not enough to simply design a sound product nowadays. Design engineers must also consider factors affecting the manufacturability, demand, marketing, transport and maintenance of the completed product. Furthermore the designing accounts for 7% of the whole product costs while it is responsible for 65% of its potential decrease, the reason for this is that the design stage is decisive about the main cost constituents. A product ideally needs to be useful and effective, cheap or cost effective to manufacture, easily distributed or transported and finally easily disposed of or recycled at the end of its life.
The research in ‘What if design’ tries to establish insights in relationships between these design aspects in order to address multiple design aspects at once.

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