Digital games are in the focus of attention. As entertainment media, but also as instruments to communicate serious messages. Research consists of international researchers who target emerging questions related to the popularity of games. We study how games are used or could be used for the benefit of society. We are involved in the construction of new theories, and we look at the future asking how games and ‘gamification’ will influence our daily life and the life of others. Persuasive Gaming. Serious Gaming.
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